Back in the 90s, there were about 7,000 items in your average supermarket. That’s already a lot of stuff to choose from, but today, that number is as high as 50,000. That’s 50,000 choices, 50,000 yeses or nos — from one trip to the grocery store.
Given there are many more important things than doing our daily shopping, and almost each of them comes with a similarly outsized wealth of options, who…
