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Why Are We So Attracted to People Like Us?

A fundamentally human question with a 2,000-year-old answer

Niklas Göke
15 min readSep 22, 2021
Photo by Gian Cescon on Unsplash

Why do you keep dating douchebags? Why can’t you get over your ex? Why do some relationship feel effortless, while others force us to try very hard? The answer to all of these questions lies in understanding attraction.

I’m not talking about sexual attraction, although what I’ll share will, to some extent, explain that too. I mean attraction as in: “Oh, I like that guy!” The kind of attraction that’s natural, effortless, and that you might feel towards a great deal of people, even if you don’t have any agenda involving them whatsoever.

It’s a good thing, this attraction. It allows humans to get along, which, in a world this crowded, becomes more important by the day. When you easily hit it off with others, you can seamlessly navigate thousands of relationships, no matter how microscopic their role in your life may be. Which do you prefer? A queue at the bakery in which everyone gives each other the death stare, or one with light banter and the occasional, “No way, I always go for the chocolate-frosted ones too!”?

As we shall discover, this last bit of “me too” is a key element of attraction: Likeness breeds liking. I mean, it’s in the word, isn’t it? “Josh likes Trina” indicates that, in one way…

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Niklas Göke
Niklas Göke

Written by Niklas Göke

I write for dreamers, doers, and unbroken optimists. Read my daily blog here: https://nik.art/

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