Stop Optimizing Dumb Stuff

Niklas Göke
5 min readFeb 28, 2019

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I have a friend. She’s brilliant at arts and crafts. Every time I enter her place, she’s tinkering. Decorating. Customizing a birthday gift. Preparing a surprise package. And it all looks amazing. Bar none.

But when she tells me the story of how her current project came together, I always die a little bit inside.

Last time, she was dressing up a gift box. The insides were lined with holiday…

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Niklas Göke

I write for dreamers, doers, and unbroken optimists. Read my daily blog here: https://nik.art/