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Ikigai: The Wonderful Japanese Concept Everyone Misunderstands
Finding the true meaning in authentic books from Japanese authors

Explaining Japanese concepts to a Western audience has become a big trend in nonfiction, and ikigai is leading the charge. Naturally, in our almost-typical self-centeredness, we’ve managed to make the worst book about ikigai the most popular one and totally misunderstand the idea.
If you’ve heard of ikigai — and at this point, I’d be surprised if you hadn’t — you’ll probably loosely associate the word with “happiness” or “your life’s purpose.” That’s because our discourse about ikigai has been dominated by a single book, and while it’s a good book in and of itself, unfortunately, it completely misstates what ikigai is actually about.
I love Japan. I went to Tokyo, Kyoto, in Osaka in 2013. In 2022, I also read all major English books about ikigai — thankfully, there are only three of them. So today, I’d love to share what I’ve learned with you. Let’s understand what ikigai is actually about.
The Infamous Venn Diagram: What Ikigai Is NOT
The first book I read about ikigai was the one everyone reads: Ikigai: The Japanese Secret to a Long and Happy Life by Hector Garcia Puigcerver and Francesc Miralles…