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I write for dreamers, doers, and unbroken optimists. For my best articles & book updates, go here: https://niklasgoeke.com/

Plus, my 10 most popular and 5 most underrated ones

Image by the author

My 10 Best Stories

These are my best stories as in “I think this is my best work.” In no particular order:

  1. All These Flaws You See In Yourself Aren’t Real
  2. The Future of Learning
  3. If You Want To Be Happy, Make The World Small
  4. A Metaphor That Will Increase Your Chances Of Finding…


If you spend hours looking for tricks, gimmicks, and automations, you might as well do the actual thing

Photo: Nupat Arjkla/EyeEm/Getty Images

When my favorite writer stopped writing, I decided to save all his articles, lest he delete them. I knew I could save them one by one in Evernote, but since he had published over 100 pieces, I thought there might be a way to avoid this tedium.

I asked a…


A fundamentally human question with a 2,000-year-old answer

Photo by Gian Cescon on Unsplash

Why do you keep dating douchebags? Why can’t you get over your ex? Why do some relationship feel effortless, while others force us to try very hard? The answer to all of these questions lies in understanding attraction.

I’m not talking about sexual attraction, although what I’ll share will, to…


If you think reruns are a waste of time, you might want to think — or better yet, watch — again

Photo: Guido Mieth/Getty Images

There are two kinds of people in the world: Those who love rewatching movies, and those who think it’s a colossal waste of our limited time.

If you’re the former, I have nothing to offer except validation. …


How to know when it’s time to quit

Photo by Annie Spratt on Unsplash

It’s an unwritten law of entrepreneurship that for every project you stick with, there are at least three you’ll quit or never start.

In my case, there’s the car blog, the car Instagram, the inspired quotes Instagram, the animated quotes app, the anti-stress course, and hundreds of deleted article ideas…


The world does not rest on your shoulders

Photo by David Vives on Unsplash

You know the Atlas statue? The one in front of Rockefeller Center in NYC? It’s magnificent. Cast in bronze, Atlas stands strong. Knees bent under pressure, arms spread wide, he carries the entire world on his shoulders.

The story of Atlas goes back to Greek mythology. Fun fact: He’s not…


Especially when they’re not things but people

Photo by Mark Sivewright on Unsplash

If you haven’t heard, femininity is toxic. Masculinity is too. So are feminism, individualism, and positivity. Spirituality is toxic, as is your family, and many other things that end on y. Diet culture, the friend zone, even digital design — life is one giant nest of snakes.

Your boyfriend is…


10 common flaws in bestsellers — and 3 reasons to read them anyway

Image via the author

When I first discovered non-fiction books, I thought they were the best thing since sliced bread. Whatever problem you could possibly have, there’s a book out there to help you solve it. I had a lot of challenges at the time, and so I started devouring lots of books.

I…


We need open minds more than ever, right when we’re least likely to have them

Photo by Zac Harris on Unsplash

I. Pagliacci

In the movie Watchmen, the character Rorschach tells the following story:

Heard joke once: Man goes to doctor. Says he’s depressed. Says life seems harsh and cruel. Says he feels all alone in a threatening world where what lies ahead is vague and uncertain. Doctor says, “Treatment is simple. Great…


Nothingness is not empty — it’s essential

Photo by ÉMILE SÉGUIN 🇨🇦 on Unsplash

Living is exhaling.

You wake up, jump out, and make your bed. You brush teeth, get dressed, and race to the breakfast table. Phew!

You work. You type. You work harder. You type faster. Pheeew.

You buy groceries. You sort your bills. You tuck your kid in. Pheeeeeeeew.

You watch…

Niklas Göke

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